It’s surprising how many critical business operations still rely on manual processes — particularly in the logistics sector. While advanced technologies drive innovation across industries, logistics documentation processing often remains stubbornly anchored in paper-based workflows, especially when it comes to international shipping and customs documentation.

The Manual Reality of Global Logistics
Despite significant technological advancements, the logistics industry continues to grapple with manual document processing. A recent project with a global luxury fashion brand highlighted this challenge: their European logistics team was manually processing thousands of shipments annually, each requiring extensive documentation review — certificates of origin, airway bills, and packing lists — all as unstructured, scanned PDFs.
This isn’t an isolated case.

According to a 2023 McKinsey report, approximately 70% of logistics companies still rely on manual processes for at least some portion of their documentation workflows.

For businesses managing complex international supply chains, this creates a perfect storm of inefficiency, especially in the post-Brexit regulatory environment where customs documentation requirements have become increasingly complex.

Why Has Automation Lagged in Logistics?

Several factors have contributed to the persistence of manual processes in logistics:

  1. Document complexity and variability: International shipping documents vary widely by country, carrier, and product type, making standardisation difficult.
  2. Legacy systems: Many logistics operations run on decades-old systems that don’t easily integrate with modern automation tools.
  3. Regulatory requirements: Constantly changing cross-border regulations often require human oversight and interpretation.
  4. Initial investment concerns: Many companies hesitate at the perceived high cost and complexity of automation solutions.

The Real Business Impact

The business consequences of manual logistics processing extend far beyond mere inefficiency:

  1. Financial Impact

Manual document processing drives up operational costs dramatically. Labour expenses for document review, verification, and data entry can represent up to 15% of total logistics spending for some organisations.

  1. Customs Delays and Fines

Inaccurate documentation can trigger customs holds and substantial penalties. In March 2024, the UK government reported collecting over £128 million in customs penalties*, many resulting from documentation errors that could have been prevented through automation.

  1. Supply Chain Disruptions

Manual processes create bottlenecks that ripple throughout the supply chain. The fashion industry is particularly vulnerable due to seasonality and trend-driven inventory needs.

When Logistics Failures Make Headlines

Major logistics failures regularly demonstrate the stakes involved:

Brexit Port Congestion (2021-2022)*: UK ports faced unprecedented backlogs as new Brexit regulations created mountains of additional paperwork. One major fashion retailer reported £30 million in lost sales due to shipping delays caused by documentation processing backlogs.

COVID-19 Supply Chain Crisis*: During the pandemic, companies with manual document processing suffered disproportionately when workforces were reduced, creating cascading delays that persisted long after physical shipping capacity had recovered.

 

The Automation Imperative

For luxury fashion brands managing global logistics, the cost of maintaining manual document processing now exceeds the investment required for automation. Advanced technologies like OCR, AI, and machine learning can now accurately extract, validate, and process even the most complex unstructured shipping documents.

In our recent project, automation transformed the luxury brand's customs documentation processes:

Eliminated 100% of manual document processing.

Reduced documentation processing time from hours to minutes.

Delivered complete end-to-end automation in under four weeks.

Required zero changes to their existing systems or operations.

The Path Forward

The logistics industry stands at a crossroads. Companies can either continue with resource-intensive manual processes and accept the inefficiencies, errors, and vulnerabilities they create—or embrace automation technologies that can deliver immediate ROI while strengthening their competitive position.

For logistics leaders in fashion and luxury retail, the question is no longer whether to automate documentation processes, but how quickly they can implement solutions that eliminate these hidden costs and vulnerabilities before they impact bottom-line results or make headlines for all the wrong reasons.

Analytics in Action: Automating Freight Documentation for a Global Company

When a leading luxury fashion brand faced challenges with manual processing of freight documentation for 2,000+ annual shipments, Calimere Point delivered a complete automation solution in under 4 weeks.

The result? 100% automation with zero operational disruption, significant cost savings, and enhanced compliance—all with no infrastructure investment.

Learn how we can transform your logistics operations