Advertising & Media
Turn data into information
and information into insight
Advanced data analytics and data automation for media and advertising.
Bringing advanced analytics and automation to global Media Agencies
An IBM study revealed that this resulted in misguided marketing campaigns, ineffective product launches, and other costly errors.
The importance of analytics in digital marketing and advertising in 2023
Data analytics is vitally valuable for media and advertising agencies as it allows them to gather and analyse large amounts of data from various sources such as social media, search engines, and customer behavior. By leveraging data analytics, agencies can make more informed decisions about their advertising strategies, audience targeting, and media placements.
“We do not trust our data. We are losing valuable resources in time and money. We cannot make effective decisions."
"Previous marketing campaigns have not been as effective as they were expected to be. Our process is labour intensive, inflexible, and inaccurate. We need you to analyse the data set to understand this problem and propose a data-driven solution.”