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Advertising & Media

Turn data into information
and information into insight

Advanced data analytics and data automation for media and advertising.

Bringing advanced analytics and automation to global Media Agencies

Media and advertising agencies rely on Calimere Point's marketing analytics services to enhance their understanding of their customers and the effectiveness of their marketing campaigns.
0 %
of businesses made mistakes due to bad data
An IBM study revealed that this resulted in misguided marketing campaigns, ineffective product launches, and other costly errors.

The importance of analytics in digital marketing and advertising in 2023

Data analytics is vitally valuable for media and advertising agencies as it allows them to gather and analyse large amounts of data from various sources such as social media, search engines, and customer behavior. By leveraging data analytics, agencies can make more informed decisions about their advertising strategies, audience targeting, and media placements.

Trustworthy data is a key element of business decision-making
A marketing campaign sans good data analytics is synonymous with shooting in the dark
The success of any digital marketing campaign rests on the quality and consistency of the data
Automation will save resources – both time and money
Manual, raw data can be misleading, error-prone, and lead to wrong decisions

“We do not trust our data. We are losing valuable resources in time and money. We cannot make effective decisions."

"Previous marketing campaigns have not been as effective as they were expected to be. Our process is labour intensive, inflexible, and inaccurate. We need you to analyse the data set to understand this problem and propose a data-driven solution.”

Chief Marketing Director of Global Agency
Data Analytics Services

How we're leveraging our knowledge in media and advertising

Media Planning & Buying

Calimere Point’s data analytics can help agencies optimise their media planning and buying processes by providing insights into consumer behaviour, audience demographics, and media consumption patterns. This can enable agencies to target their ad placements more effectively and improve the ROI of their campaigns.

Creative Development

Data analytics can be used to assist the creative development process by providing insights into what types of messaging, visuals, and formats are resonating with target audiences. Agencies can use this data to optimise their creative strategies and develop more engaging and effective ad campaigns.

Account Management

Data analytics can help agencies manage their client relationships more effectively by providing insights into campaign performance, customer behavior, and market trends. This can enable agencies to identify new opportunities for growth and better meet the needs of their clients.

Subscriptions & Advertising

In media agencies, data analytics are crucial for maximising revenue generation from subscriptions and advertising. Analysing data can optimise the creation of targeted content and advertising campaigns, proper measuring of performance, and staying on top of trends.

Business Operations

Data analytics can be used to optimise the internal operations of an advertising agency, such as budgeting, resource allocation, production, distribution and project management. By analysing performance data, agencies can identify areas for improvement and make data-driven decisions to increase efficiency and profitability.

Google Marketing Case Study